Can you stand upright without the backbone? No, you canâ€™t. In fact, nobody can do it. Well, the technical SEO holds the same importance for your website as the backbone does for your body.
Without optimizing your website technically, you cannot achieve your web traffic objective.
Everything will fall apart.
In todayâ€™s post, Iâ€™m going to discuss six technical SEO mistakes that can reduce traffic to your website if you donâ€™t fix them quickly.
Letâ€™s explore them:
Meta tag tells search engines what the content is about.
In other words, meta tag is a snippet that explains what a web page is about.
Meta tags donâ€™t appear on the pageâ€™s content but in the page code.
Optimizing meta tags can help improve your search ranking.
Here are four major types of meta tags that you must optimize:
1- Meta Keywords Attributes- Use the most relevant keyword for meta tag
2- Title Tags- Use keyword in the beginning of a title
3- Meta Description Attributes- Write persuasive descriptions including important keywords/key phrases
4- Meta Robots Attributes- Tell search engines what they should do with the page (Index/nonindex, follow/nofollow)
Follow the best meta tag optimization practices to boost your technical SEO.
In todayâ€™s fast-paced world, when human attention span has become shorter than goldfish, web surfers donâ€™t have the patience for slower pages.
Following is how load-time corresponds to bounce rate, according to Googleâ€™s research:
So it becomes imperative that you should optimize your site speed.
And it is official that speed is a ranking factor now.
Here are some tips to optimize your site speed:
By optimizing the speed of your website, you will decrease the bounce rate, thereby improving the traffic to your website.
According to Statista, 51.2% of webpage views worldwide were from mobile devices excluding tablets as of April 2018.
My friend, mobile searches are more than desktop searches. Whatâ€™s more, Google has started Mobile First Indexing, meaning the mobile version of content will be prioritized by the search engine giant.
Not having a mobile-friendly website is one the biggest mistakes, businesses make today.
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Here are some useful tips on optimizing your content for mobile devices:
Optimizing for mobile devices is an important part of technical SEO, so you should not ignore it.
I donâ€™t have to tell you that you should not build bad, low-quality links. Doing so can do more harm than any good.
Google has become super smart in detecting any behavior that manipulates links to your site.
So it is imperative that you should follow Googleâ€™s guidelines for Link Scheme and avoid:
Also, you should thoroughly analyze your links from time to time to disavow bad links. This should be a part of your technical SEO strategy.
Have you recently migrated your website from HTTP to HTTPS ? Or you have redirected some URLs on your website?
You should make sure that all the redirects are properly done.
Faulty redirects not only affect traffic but also affect your website SEO severely.
Does your website have similar content on different URLs?
Do you syndicate your content a lot on other websites?
If yes, then you must not forget to add canonical tags in your content, or else your website might suffer because of the duplicate content issue.
A canonical tag is a good way to consolidate duplicate URLs.
It can solve the following problems:
Duplicate homepages are very common as people can link to your home pages in many ways. So you should proactively canonicalize your home page.
Technical SEO is an important part of your website optimization. The above six mistakes can decrease traffic to your website.
So you should fix them quickly and run technical SEO audit from time to time to optimize your website technically perfect.
What about you? Do you want to share any technical SEO mistake that, if not fixed, can reduce search traffic to a website? Please leave it in the comment section. Iâ€™d love to know about it.