Friday, 14 December 2018

All posts by The Market Master

Impact on Affiliate Recruitment, Scalability and the Role of CMOs in the Industry – PerformanceIN
14 Dec
10:06

Impact on Affiliate Recruitment, Scalability and the Role of CMOs in the Industry – PerformanceIN

We caught up with Impact’s first-hire CMO, Scott Brazina, who’s been with the company for a year now and is just one of many CMOs leading the way in the performance marketing channel. Impact’s co-founder, Todd Crawford, also joined us and shared his incredible knowledge as we delved into what […]

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more – Marketing Land
14 Dec
9:40

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Online Marketing News From Around The Web: About The Author Ginny Marvin is Third […]

How Your Small Business Can Use Video Marketing To Increase Revenue – Forbes
13 Dec
11:36

How Your Small Business Can Use Video Marketing To Increase Revenue – Forbes

Few marketing strategies are proving more effective in today’s digital age than nailing your video marketing strategy. Here’s how to get started.Markus Spiske on Unsplash Startups and small businesses are facing more competition than ever before. Even if you have a unique idea, capturing the attention of potential customers so […]

Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel – AffiliateINSIDER
13 Dec
10:16

Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel – AffiliateINSIDER

We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, Paysafe Group’s Income Access VP of Strategy Sarafina Wolde Gabriel reflects on her ascent through the industry, discusses the fast paced nature of the affiliate sector and talks the need to […]

Groupon voted top YouTube 6-second bumper ad of the year – Marketing Land
13 Dec
1:27

Groupon voted top YouTube 6-second bumper ad of the year – Marketing Land

[embedded content] A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with the Webby Awards, has released its full list of the top ads for 2018 spanning across seven different categories. The six nominees in the top bumper video […]

TicketSocket Unveils Ice Cream Social, a Social Commerce Tool That Utilizes Affiliate Marketing – MarTech Advisor
13 Dec
10:26

TicketSocket Unveils Ice Cream Social, a Social Commerce Tool That Utilizes Affiliate Marketing – MarTech Advisor

TicketSocket, the premier white label ticketing, registration, and data marketing company, today announced the release of Ice Cream Social (ICS), the social commerce tool that utilizes affiliate marketing concepts to turn every customer into a promoter. The powerful social invite tool allows vendors to increase sales via customer referrals that incentivize […]

The Future of Video Advertising Is Artificial Intelligence – Entrepreneur
13 Dec
3:16

The Future of Video Advertising Is Artificial Intelligence – Entrepreneur

We are witnessing a moment in video marketing history where human editors are becoming obsolete. December 12, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re a video editor in 2019. You’re handed a script and given thousands of shots to craft a 10-second pre-roll […]

Esports Entertainment Group Signs Affiliate Marketing Agreements With 14 Esports Teams, Bringing Total To 190, Launches Pool Betting – Nasdaq
12 Dec
10:36

Esports Entertainment Group Signs Affiliate Marketing Agreements With 14 Esports Teams, Bringing Total To 190, Launches Pool Betting – Nasdaq

ST. MARY’S, Antigua, Dec. 12, 2018 (GLOBE NEWSWIRE) — Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 14 additional esports teams as […]

2019 Poised To Usher In ‘New Era’ Of Video Marketing 12/12/2018 – MediaPost Communications
12 Dec
5:16

2019 Poised To Usher In ‘New Era’ Of Video Marketing 12/12/2018 – MediaPost Communications

2019 is likely to be the beginning of a “new era” of video marketing, as online advertising shifts to a video-first world, as OTT video increasingly gets embraced by consumers and marketers, and as direct-to-consumer brands shake up the advertising ecosystem. According to Eric John, deputy director of the Interactive […]

Is It Worth Investing in Affiliation in 2019? – Finance Magnates
12 Dec
10:46

Is It Worth Investing in Affiliation in 2019? – Finance Magnates

Affiliation has been an integral part of the marketing efforts of many online business models across different industries including retail, gaming, finance, online investment platforms and forex brokerages. There is no doubt that affiliation was a true catalyst to the forex industry’s overall success. Over the last decade or so, […]