Friday, 14 December 2018

Category Archives: Email Marketing

Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource
14 Dec
6:56

Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource

The holidays are here, and there are few busier seasons for those of us in the hospitality industry. We know you’re busy, so we’ll get right to our last edition of our newsletter in the 2018 year so you’ll be up to date on all the social […]

Alexa’s Latest Email Feature Empowers Marketers – eSellerCafe
14 Dec
6:06

Alexa’s Latest Email Feature Empowers Marketers – eSellerCafe

Alexa’s new email capabilities on voice-enabled devices like the Amazon Echo and Dot and tablet devices like the Kindle Fire are causing some concern in the email marketing community. Email users can now access and manage their inboxes on popular services like Gmail and Outlook via Alexa-powered devices with a […]

Reports From The Field: Global Email Marketing Challenges 12/13/2018 – MediaPost Communications
13 Dec
8:56

Reports From The Field: Global Email Marketing Challenges 12/13/2018 – MediaPost Communications

This year, I’ve been surprised by the consistency of the challenges faced by clients in different markets and different industries. I’ve heard some of these themes in past years, but the uniformity of the challenges was new. Here’s what I heard: Need for a single view of the customer vs. […]

Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series
13 Dec
7:16

Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends […]

Top 3 Email Marketing Automation Campaigns on a Limited Budget – MarTech Advisor
13 Dec
11:37

Top 3 Email Marketing Automation Campaigns on a Limited Budget – MarTech Advisor

Email marketing is one of the most popular and successful marketing strategies for customer outreach. And to do it on a large scale, you need to automate your email campaigns. In this article, we share the top 3 email marketing automation tips for all marketers looking to automate their email […]

Building a relationship via social media – Marketing Interactive
13 Dec
7:26

Building a relationship via social media – Marketing Interactive

The industry has come a long way since social media started shaking up the marketing world. Social media is an essential element in digital marketing as it becomes the most effective way to reach customers, in particular the millennials. Meanwhile, consumers expect to be able to move seamlessly between channels […]

Email Marketing For Small Retail Businesses 12/12/2018 – MediaPost Communications
13 Dec
2:26

Email Marketing For Small Retail Businesses 12/12/2018 – MediaPost Communications

While other MediaPost newsletters and articles remain free to all … our new Research Intelligencer service is reserved for paid subscribers … Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research […]

The CMO’s Guide to Chinese Social Media Marketing – The Content Standard by Skyword
12 Dec
7:46

The CMO’s Guide to Chinese Social Media Marketing – The Content Standard by Skyword

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign […]

What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
12 Dec
5:06

What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes

PexelsPexels It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners. For those that aren’t digital marketing history buffs, email marketing is celebrating its […]

Trends for 2019: The era of social media self-regulation is over – Marketing Week
12 Dec
8:01

Trends for 2019: The era of social media self-regulation is over – Marketing Week

Speaking at a UK parliamentary inquiry into fake news in November, information commissioner Elizabeth Denham argued that the “ship has sailed” for social media self-regulation following the Cambridge Analytica scandal in March, in which it was revealed 87 million Facebook profiles had been harvested by the consultancy and used to […]