Friday, 14 December 2018

Category Archives: Social Media

Four Social Media Marketing Tips Every Business Owner Should Follow – BCW
09 Dec
9:34

Four Social Media Marketing Tips Every Business Owner Should Follow – BCW

Have you ever scrolled past a sponsored post on your news feed on social media? Then you’re one of the target customers of the brand that published that content. Nowadays, every business owner must recognize the power of social media to influence how consumers decide which products or services to […]

Social Media Marketing Lessons Learnt in 2018 – RNews
08 Dec
9:43

Social Media Marketing Lessons Learnt in 2018 – RNews

By Danielle Brill – Dec 6, 2018 2018 has been a busy year in the social media marketing world. From major news feed changes to the introduction of exciting new features, social media marketers have certainly been kept on their toes. Join us as we reflect on all the valuable […]

Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily
08 Dec
9:54

Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, […]

5 Ways to Increase your Twitter Marketing Impact – MarTech Advisor
07 Dec
10:04

5 Ways to Increase your Twitter Marketing Impact – MarTech Advisor

People across the world are observing an increase in their business exposure to social media marketing. Close to 90% of marketers are spending close to seven hours a week on various social media platforms to reach targeted traffic. In this article Neel Sinha, CEO, MyLnk, writes about how marketers can […]

Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire
07 Dec
10:23

Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire

PHOTO: Shutterstock Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer. What is a Nano-Influencer? Unlike […]

How Failure Improved This CEO’s Social Media Marketing – Business.com
06 Dec
10:43

How Failure Improved This CEO’s Social Media Marketing – Business.com

Photo courtesy of Kevin Lund Kevin Lund, CEO of content marketing firm T3 Custom, shares three ways to improve your social media marketing. A few years ago, I developed what I thought was the perfect monthly financial newsletter, aimed at my client’s audience of active investors – i.e., people who trade […]

4 Ways Social Media Can Help Financial Marketers Celebrate Community – The Financial Brand
06 Dec
10:53

4 Ways Social Media Can Help Financial Marketers Celebrate Community – The Financial Brand

Social media has become an essential financial marketing tool. But many banks and credit unions use it to push products, rather than build relationships. Here’s how financial players can use social media instead to celebrate the people and times of their communities. By Kerala Taylor, Digital Strategist at PixelSpoke Subscribe […]

Booksellers’ Social Media Showcases Holiday Marketing Ideas – BTW
05 Dec
11:13

Booksellers’ Social Media Showcases Holiday Marketing Ideas – BTW

Indie booksellers are posting a whole trove of interesting and creative marketing ideas on their social media pages this holiday season. Here are some of the festive and colorful posts that Bookselling This Week found on bookstores’ Facebook, Twitter, and Instagram accounts: Bards Alley in Vienna, Virginia, showed off its selection […]

Take our poll: Is the Time Well Spent movement influencing social media marketing plans? – Marketing Land
05 Dec
11:33

Take our poll: Is the Time Well Spent movement influencing social media marketing plans? – Marketing Land

Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.” The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement […]

Back to basics: Measuring your social media efforts with unique acquisition channels – Marketing Land
04 Dec
11:44

Back to basics: Measuring your social media efforts with unique acquisition channels – Marketing Land

Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No matter how you label them, you should segregate […]