Does email marketing still pack enough punch to warrant the effort?
However, as wonderful as email marketing is for converting customers, it
can be equally detrimental if the content is not beneficial to readers.
Sixty-six percent of consumers will unsubscribe if the content doesnâ€™t
pertain to them.
Email marketing isnâ€™t a new tactic, but brand managers must be able to
adapt and stay up to date with the latest best practices if they wish to
continue to tap into its power.
This infographic shares a plethora of additional statistics that brand
managers should take note of when planning their email marketing efforts
for the coming year.
For more statistics to consider when planning your 2019 email marketing
strategy, see the full infographic below.